An article from yesterday’s Guardian in the UK provides a thorough, yet somewhat disappointing, analysis of recent electricity usage from their National Grid. Consumption is provided in half-hour increments and reveals the largest drops in demand occurred when industry and business would be expected to use a large majority of power from the grid. At 7:30am and 6pm, when people are either preparing to leave their homes or returning for the evening, electricity demand is only down a few percent, whereas consumption figures from 4am when demand comes mainly from factories and other commercial buildings is down over 10%. This indicates household consumption has not dropped significantly-calling into question the effect of recent energy efficiency campaigns in the UK, but where is the analysis of the campaigns they are trashing?(Of course, this is The Guardian we’re talking about) And why is John McEnroe trying to fix the washing machine?