They’ve filmed murder mysteries in the middle of a Minnesota winter, Texas Border country manhunts and CIA shenanigans in the wilds of Washington D.C. Now the two-headed directing team known as the Brothers Coen are taking on the coal industry and their claims of ‘clean coal’ technology. Watch the first in a series of ads that imagine how household cleaning products would perform if they were made by the coal industry.

If the concept behind these ads seems familiar to those who follow the ad industry-it’s from industry hotshop Crispin Porter Bogusky, who was behind the ‘truth’ anti-smoking campaign that garnered so much attention over the last few years. Including this Super Bowl Ad ‘Shards o Glass’

Glad to see that when it comes to environmental messages, our ad industry friends can ‘Reduce, Reuse, Recycle’