Consumers defy Financial Crisis and continue to buy green products

Consumers are becoming more green-conscious as the global economic crisis worsens, according to a report published today by The Boston Consulting Group (BCG).

These findings — published in “Capturing the Green Advantage for Consumer Companies” — reflect consumers’ growing alarm about the state of the environment and suggest they have not abandoned their principles as their financial woes have increased.

Of course, that doesn’t mean companies can charge whatever they like for organic or green products either…

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