21st century green initiatives are sparking life in today’s economy. Particularly, there have been a few major investments in renewable energy technologies that have positively influenced the stock market. In recent news, ProLogis, a distribution warehouse provider has made a tremendous investment in solar rooftop implementation in Southern California totaling 11.1 megawatts But what impact is this type of investment really having on our planet and economy?

The master agreement between Southern California Edison (SCE) and ProLogis has positively influenced the company’s stock. The company is able to provide such power through the direct installation of over 4 square kilometers (1.6 square miles) of rooftop panels that will effectively power the entire facility. The project is considered to be “multi-phase,” and will be a progressive installations beginning with nearly ¼ square kilometers. ProLogis currently maintains solar projects on 32 buildings throughout France, Germany, Japan, Spain and the United States.

With large size and and flat roof structure of facilities such as Prologis’, installation of solar power is a natural solution to powering the facility, and obtaining added value from the structure. Vice President of renewable energy for ProLogis states “Our partnership with SCE works well for both parties—we have flat, available roof space and local construction management expertise in place to support the growth of SCE’s renewable energy program.” This is one such example of how electric companies are working with larger organizations to promote sustainability and renewable energy. FedEx is another, earlier adopter of similar systems.

Online service giant Google recently made their biggest renewable energy investment in history. With projects beginning back in 2007, Google has pursued sustainability and renewable energy efforts as wise business investments and as a natural extension of their unofficial motto “Don’t be evil.” On May 3rd a press release went out stating Google’s 38.8 million dollar investment in two North Dakota wind farms. “On Friday we made our first direct investment in a utility-scale renewable energy project—two wind farms that generate 169.5 megawatts of power, enough to power more than 55,000 homes.” Rick Needeham, (Google’s Green Business Operations Manager), wrote within that Google is greatly interested in discovering new opportunities to invest in renewable energy projects that really ”push the envelope.” With enough energy to power nearly 55,000 homes, Google is making a tremendous impact on sustainability for our planet.

With Google’s acquisition of wind turbines in North Dakota, they are able to produce nearly 170 MW of power. Combined, this is a whopping 194.6 MW of clean energy, driven to both business and residential. With lessened maintenance costs and new job openings, these investments are major players in the welfare of our economy as well. It’s with efforts from both energy and non-energy groups that we begin to see hope for the future of our planet.

Edited by Jerrad Pierce