Category Archives: Saving Money

Volunteers go door to door in East Cambridge

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CFL exchange volunteers On Sunday, February 21, eighteen volunteers participated in a community canvass campaign to spread awareness about simple home improvements to save money, energy, and the planet. The event organized by the Home Energy Efficiency Team and the Cambridge Energy Alliance sought to help cut carbon emissions in East Cambridge through a CFL light bulb exchange.

Exchanging incandescent light bulbs for compact fluorescents is one of the easiest and effective ways to reduce energy use at home. A compact fluorescent light bulb (CFL) will save about $30 over its lifetime and pay for itself in about 6 months. It uses 75 percent less energy and lasts about 10 times longer than an incandescent bulb. If every Massachusetts household would exchange just one incandescent light bulb to an energy saving CFL, it would save enough energy to light all the homes in Boston for 100 days, reduce greenhouse gas equivalent to removing more than 17,000 cars from the road, and save more than $20 million annually in reduced energy costs.

Volunteers exchanged 129 incandescents bulbs for CFLs, saving over 76,000 lbs of CO2 emissions. Volunteers worked together in teams, offered free energy-efficient CFL light bulbs, initiated dialogue about simple home energy-saving tips, and invited folks to participate in an upcoming Community Weatherization Barnraising on February 28th. The Home Energy Efficiency Team will be weatherizing two houses in East Cambridge. Special guest Andrew Ference—Boston Bruins defenseman and avid climate change activist—will be attending this exciting event and making a donation to the New England Grassroots Environment Fund, one of HEET’s funders.

These type of events go a long way to spreading important information about climate change and energy efficiency solutions to people in our communities who may not otherwise receive it. To learn more information about community barnraisings visit HEET’s website.

CEA debuts Climate Change Art Project

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Climate Change New England

The Cambridge Energy Alliance is debuting a poster art exhibit to inform the public about climate change and its impacts, the carbon emissions of Cambridge, and how local citizens can make a difference. Over 80% of Cambridge’s Climate emissions come from residential and commercial buildings, so eliminating wasted energy in our homes and workplaces is a priority.

To view the full CEA art poster exhibit visit:

http://cambridgeenergyalliance.org/wp-content/uploads/posters.pdf

The Cambridge Energy Alliance art exhibit displays many ways people can conserve energy and get connected to efficiency programs and resources. The Exhibit will be on display from Wednesday, February 16th, 2010 through March 20th, 2010 at the Clear Conscience Café (C3) located inside Harvest Coop‘s Central Square location.

Following the 4-week showing at C3, the CEA art exhibit will be rotated to other locations throughout the city. You can preview the posters by clicking the thumbnail above.

Converting to a Dual-Flush Toilet

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No, we didn’t get a new toilet. We converted our old one with a One2flush kit. Turning the handle one way makes a half flush and turning it the other makes a full flush. And it’s easy to increase or decrease the water levels of both of them if necessary by adjusting the settings on the flapper.

Our toilet was already a modern, low-flow toilet, using just 1.6 gallons of water per flush. But you really don’t need 1.6 gallons for every flush. That’s now the default setting for the full flush, and 0.8 gallons is the default setting for the half flush, but we’ll have to continue playing around with the water levels to figure out what’s the least amount that we can use.

The kit was relatively simple to install—you can tell by the fact that two very non-handy people did it without flooding the bathroom. Taking the toilet tank off was obviously terrifying, and a little difficult, too, because the bolts were corroded. But this video walked us through the whole thing step by step.

We did run into one problem when we were done. The fill valve continued to allow a steady trickle of water through, even when the tank was already full. We were afraid we’d have to replace the whole fill valve (or shamefacedly ask our landlord to do it), but cleaning the valve did the trick.

The problem? The previous tenants had put bricks in the toilet tank to save water. The bricks had started to degrade in the water, and brick dust had gotten into the valve. This is why people now emphasize that if you want to displace water in your toilet, use a bottle of water—don’t use [unprotected] bricks!

Cross-posted on pragmaticenvironmentalism.com

Energy Savings Seminars Avaialble to MA Communities

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The Massachusetts Municipal Association (MMA) is offering free Home Energy Saving Seminars to communities across Massachusetts.   The Massachusetts Municipal Association is a nonprofit, nonpartisan association that provides advocacy, training, publications, research and other services to Massachusetts cities and towns. If you are interested in hosting a workshop in your community schedule the workshop soon, as the program ends in March.

Through this free service offered by MMA, the Cambridge Energy Alliance hosted a Weatherizing Your Home for Ultimate Energy Savings event on January 12th, that brought together over 45 individuals wanting to learn how to reduce their energy use at home.  Speaker Clark Goody from the Conservation Services provided detailed information on home energy audits, cost effective investments, and access to resources to help residents save energy and money.

The  free energy seminar stresses the importance of reducing heat usage by providing do-it-yourself sealing techniques, tips on hiring a contractor for in-depth alterations, and resources for home audits and financing alterations.  Program attendees learned about:

  • Air sealing and insulation as the most cost-effective investment for reducing home energy costs
  • Programmable thermostats, CFL’s, low-flow showerheads
  • Rebates and grants to reduce the cost of home alterations and appliance purchases
  • Energy Star ratings as an indicator of product energy efficiency
  • MassSave home energy audits, enhanced audits, and the weatherization assistance programs

The Home Energy Savings Seminar is an excellent way for communities to connect residents to efficiency resources and programs.  Communities can chose from a variety of  workshops including:

___ “Intro to Home Energy Savings” provides simple steps to reducing the use
of electricity, water, and heat; do-it-yourself techniques for basic home sealing
and heating; resources for financing home audits and alterations.
___ “Home Energy Savings for Renters” provides tenant-specific information on
basic home energy savings.
___ “Home Energy Savings for Retirees” provides senior-specific information on
basic home energy savings.
___ “Weatherizing Your Home for Ultimate Savings” stresses the importance
of reducing heat usage by providing do-it-yourself sealing techniques; tips on
hiring a contractor for in-depth alterations; resources for home audits and
financing alterations.

To learn more about the program contact Alicia Hunt at energy@mma.org, 617-426-7272 ext. 280

Green Shelter Project Underway at Transition House

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Press Release:  Green Shelter Project Underway at Transition House

Cambridge, MA — Transition House, Cambridge’s nonprofit domestic violence prevention agency, is greening its Emergency Shelter. The 120-year-old building buzzed with activity on Sunday, January 10, as Transition House kicked its Green Shelter Project into high gear with a modern-day weatherization barn-raising in partnership with the Home Energy Efficiency Team (HEET), the Cambridge Energy Alliance and New Generation Energy.  “We were excited to have so many skilled and  enthusiastic volunteers join together to make the Shelter more energy efficient  and more comfortable for the 100 people who live there each year,” relayed Risa Mednick, chair of the Transition House Board. “We’re connecting the dots between environmental sustainability, energy conservation and sustaining vital programs in an era when domestic violence is on the rise and the needs of survivors far outstrips available resources.” “Every dollar we save on utility expenses will be redirected toward strengthening services our community depends on,” says Mednick.

Over 40 volunteers worked nonstop in groups led by HEET trainers sealing drafty basement leaks, caulking windows, installing low flow faucets and shower heads, replacing incandescent light bulbs with energy efficient compact florescents (CFLs) and weather stripping doorways. Former Mayor and City Councilor Denise Simmons, Councilor Sam Seidel and Councilor and State Representative Tim Toomey lent a hand. Transition House board members and the Middle East restaurant provided food for hungry workers. HEET donated all supplies and training and the Cambridge Energy Alliance donated CFL bulbs.

“In a few hours, we swapped out 50 light bulbs in 15 rooms, caulked all the windows and doors, fitted sinks with new aerators, and sealed over 140 feet of band joists that were a major source of heat loss,” reported Audrey Schulman, HEET’s president. Based on before and after measurements, HEET estimates a reduction of over $600 per year on heat and electricity bills.  “We look for ways an organization like Transition House or an individual in their own home can realize big savings with small changes, says Schulman. One example: simply replacing the old bulbs in exit signs that operate 24/7 with high efficiency LEDs will save Transition House over $100 per year.

Chuck Lewin, founder of New Generation Energy ducked below basement pipes and beams as he sealed up air leaks remarking, “Every small thing each of us did here will have a lasting impact for Transition House. The environmental benefit can multiply if everyone applies what they’ve learned to their own homes and apartments.” HEET trainer Lilah Glick, of the Cambridge Energy Alliance led the team replacing thermostats with instruction in Spanish and English and shared that “programmable thermostats are an inexpensive way to reduce energy consumption, typically saving the average home over $150 dollars a year.”

Introducing low income homeless women  to new skills that might spark their interest in green  jobs and  training opportunities is another important goal of the Green Shelter Project; engaging them in energy saving strategies as a part of budgeting and money management is also key.

Next steps for the organization include: continuing work with HEET to train staff and clients on changing work and lifestyle behaviors to increase energy conservation and savings; collaborating with New Generation Energy and the Cambridge Energy Alliance to monitor utility consumption patterns and assess the efficacy of renewable energy systems for the Emergency Shelter; and a green kitchen renovation.

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About Transition House: Transition House, a nonprofit organization in Cambridge, MA, works to break the cycle of domestic violence. Transition House offers a continuum of safe, supportive housing options for individuals and families escaping abuse as well as prevention education in school and community settings. Since 1975, Transition House has been a lifeline to thousands of families as they rebuild their lives and has educated tens of thousands of youth in Cambridge and Greater Boston. www.transitionhouse.org

Partners in this green initiative include: the Home Energy Efficiency Team (www.heetma.org), Cambridge Energy Alliance (www.cambridgeenergyalliance.org) and New Generation Energy (www.newgenerationenergy.org) respected organizations with a shared interest in engaging public awareness and increasing participation in conservation and energy efficiency initiatives.

Roadblocks to Bridging the Energy Efficiency “Apathy Gap”, Part 2

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In a previous post on this blog, I introduced the energy efficiency “Apathy Gap”. This follow-up describes the major roadblocks that stand in the way of bridging this gap.

Roadblocks on the Bridge

We need to bridge the Apathy Gap and we should start by clearing the major roadblocks: the reality that energy efficiency is not a social norm and the perception of energy efficiency as a “Big Brother” utility-backed priority. There are others, but these are particularly bad because they are fundamental obstacles to consumer recognition and internalization of energy efficiency priorities and because they can be broken down with the cost-effective digital media and social marketing strategies.

Energy efficiency is NOT a social norm

Consumers make decisions that align with social norms while home energy consumption largely exists in a vacuum. We don’t behave as if home energy is a scarce resource today because it has been delivered “cheap, reliable and plentiful” to us for generations. Obviously this needs to change if we are going to become a more energy efficient society.

Interestingly, academic research shows, and social marketing experience validates, that the most effective way to get consumers to change their behavior is to demonstrate that others like them already have. There are many ways to do this (see the “Big Brother” point below), but the most effective enable consumers to tell their own stories of becoming energy efficient on a real-time ongoing basis, ideally to a target audience that closely identifies with them, such as friends or self-selected peers, and already emulates them in other ways.

OPower (formerly Positive Energy) has taken another approach by analyzing utility company data and adding messaging to utility bills that compares customers to efficient neighbors. The company also gently prods customers to make no- and low-cost behavioral modifications to conform. The approach essentially transforms the utility bill into a teacher’s report card and well-meaning nudge, but I wonder how effectively it motivates consumers to deepen their commitment to energy efficiency, like by investing thousands of dollars in home performance renovations.

Perception of energy efficiency as a “Big Brother” utility-backed priority

In human communications, who is saying something is usually far more important than what is being said. Unfortunately, utility company brands are typically faceless, boring, and irrelevant. Decades of television advertising and direct mail campaigns in some states have trained those consumers to associate energy efficiency with utility companies. Consequently, consumers process conventional energy efficiency outreach as “the boring old utility company bugging me again.”

Instead of focusing on transforming their brands at this time of unprecedented concern over privacy and the environment, utility companies are taking on major reputation risks by treating their customers’ energy consumption data like it is proprietary, by pressuring their customers to conform to proprietary standards and by considering default control of in-home appliances and HVAC systems via smart grid technology.

All these strategies expose the already lackluster brands of most utility companies to significant reputational risk, principally in the form of customer backlash. Look no further than PG&E’s PR fiasco with its Bakersfield smart meter rollout. Utility companies need to learn to navigate today’s hyper-connected community networks if they aim to convince consumers to embrace smart meters and energy efficiency.

Alex Patriquin is a marketer, entrepreneur and energy efficiency advocate. Prior to founding his latest company, he worked for Compete.com, a digital marketing intelligence platform, as a market researcher for leading search and online media companies. His work at Compete was widely cited in media publications like the New York Times, Wall Street Journal and Wired.

Alex lives in Cambridge. He also blogs at DigitalVerdure, and can be found on Twitter.

Roadblocks to Bridging the Energy Efficiency “Apathy Gap”, Part 1

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Assuming you were suddenly given $10,000 for home improvements, which of the following would you do?

  • Remodel Kitchen or Bathroom
  • Replace carpet or add hardwood or tile
  • Replace windows
  • Replace roof
  • Repaint interior or exterior
  • Replace hot water heater
  • Add insulation
  • Finish out basement or bonus space

If you picked kitchen/bathroom and floors as your first and second choices, welcome to the club. You chose the same as a majority of consumers, according to the Shelton Group’s EnergyPulse survey, released this week.

Here’s another question: Did you factor in the home improvement’s ROI in your decision?

That’s actually a concern for many homeowners when it comes time to invest in remodeling, yet it’s not clear today which option leads to greater resale value and why. Home-buyers are a finicky bunch and may pay more for marble counter-tops than a high efficiency hot water heater, even though the latter pays for itself in energy savings in just a few years. Of course, a home buyer isn’t going to throw a housewarming party in her basement to show off her new EnergyStar boiler… but how much cash does a boiler need to save before it wins investment over sexier renovations?

A heck of a lot, according to energy efficiency experts, who note that consumers are very irrational when it comes to home improvement decisions. In the latest example, the Shelton Group found that consumers would endure up to $129/month increase in utility bills before investing in energy efficiency renovations, demonstrating what Shelton Group calls the “Apathy Gap – the price people are willing to pay to do nothing.”

The Apathy Gap

The Apathy Gap is notorious among energy policymakers and economists, who cite the average consumer’s ridiculously high internal discount rate for energy efficient projects – as high as 70 – 80% in a recent study by Efficiency Vermont. By comparison, most consumers extend a 5% discount rate to Uncle Sam when buying US Treasury bonds. Do people really think that investing in retrofits (essentially the laws of physics, as proofed in building science, plus some installation risk) is 16 times more risky than the Federal Government?

The Apathy Gap is extremely irrational. In Predictably Irrational, Dan Ariely asks, “Why do people splurge on a lavish meal, but cut coupons to save twenty-five cents on a can of soup?” Similarly, energy efficiency advocates should ask, “Why do house hunters scrutinize mortgage rates, but ignore utility bills?”

In both cases, the reason is that consumers make decisions emotionally, in conformity with social norms. Bank and broker advertising have taught home buyers to rate compare, but no one has shown them how to negotiate on utility bills. Around Boston, where I live, a winter heating bill may only be a few dollars shy of a monthly mortgage payment. Installing an efficient boiler can lower a heating bill by tens of thousands of dollars over the 30 year span of a typical mortgage. Yet many home buyers would discount that payback so much as to make the boiler less valuable than the marble counter-tops.

There are similar forces at work across the full range of residential energy efficiency products and services. Even low-cost and no-cost behavioral changes, like replacing lights with free CFLs or running dishwashers at night, have unreasonably high hurdles to adoption given their easy savings.

In my next post on this blog, I’ll describe what I see as the major roadblocks to bridging the energy efficiency “Apathy Gap”.

Alex Patriquin is a marketer, entrepreneur and energy efficiency advocate. Prior to founding his latest company, he worked for Compete.com, a digital marketing intelligence platform, as a market researcher for leading search and online media companies. His work at Compete was widely cited in media publications like the New York Times, Wall Street Journal and Wired.

Alex lives in Cambridge. He also blogs at DigitalVerdure, and can be found on Twitter.

Local companies learning how to green their business

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greenwardThe Cambridge Energy Alliance and the Sustainable Business Leadership Program hosted a Green Your Business Affair on November 9th to help local commercial entities learn about energy efficiency and sustainability programs. Over forty businesses came out and mingled with other interested green leaders.  The event brought together representatives from the efficiency, renewable energy, nonprofit, design, and retail sectors. The Cambridge Energy Alliance, the Sustainable Leadership Program, Prism Consulting, and Mass Energy Consumers Alliance shared information on ways businesses can become more sustainable and save money at the same time.

The event was held at Greenward , a small, locally-owned eco-boutique in Cambridge, MA, run by the husband-and-wife team of Scott Walker and Simone Alpen. Locally brewed beer was be provided by the Cambridge Brewing Company, pizza was donated by Stone Hearth Pizza, and organic fair-trade chocolate from Theo. Nothing went to waste, as Vegware donated all the cups, plates, napkins, and cutlery. The Sustainable Business Leadership Program also offered free, “The Busy Business Owner’s Guide to Sustainable Business Practices” publications at the event.

The Cambridge Energy Alliance and the Sustainable Leadership Program aims to host similar events in the future. Suggestions for future locations or venues are welcome. What better way to get your business in shape, than trimming the energy and resource waste in your company—so get connected today!

Smart Grid = Smart Appliances

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smart_dryerYesterday’s New York Times carried an article about appliance maker Whirlpool, who was the recipient of a $20 million grant from the Federal Government to fund product development in the rapidly developing field of smart appliances.

These devices, once connected to a Smart Grid-enabled electricity supply, will be able to receive information from the grid and cycle down their power demands during times of peak energy use (and higher costs per kWh). At the moment, they are anticipating savings of $40 per year for a standard size dryer.

As always, your mileage may vary.

Next in the Smart Grid appliance pipeline, General Electric Co. will soon roll out its first commercial smart appliance, a hybrid electric heat pump water heater. The company said the pump will save consumers $250 a year in energy costs.

Other “demand response” appliances expected within the next year are refrigerators able to delay defrost cycles and dishwashers that delay operation until energy demands and costs decline at night.

The Federal Energy Regulatory Commission estimates smart grid-enhanced home appliances could shave up to 7 percent off U.S. peak demand through 2019. When this is added to the 15% reduction in demand that Smart Grid monitoring devices have been able to achieve in field testing, we have within our grasp the ability to reduce electricity consumption by 20% without making any structural changes within our homes.