Category Archives: Conservation & Efficiency

Energy Savings Seminars Avaialble to MA Communities

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The Massachusetts Municipal Association (MMA) is offering free Home Energy Saving Seminars to communities across Massachusetts.   The Massachusetts Municipal Association is a nonprofit, nonpartisan association that provides advocacy, training, publications, research and other services to Massachusetts cities and towns. If you are interested in hosting a workshop in your community schedule the workshop soon, as the program ends in March.

Through this free service offered by MMA, the Cambridge Energy Alliance hosted a Weatherizing Your Home for Ultimate Energy Savings event on January 12th, that brought together over 45 individuals wanting to learn how to reduce their energy use at home.  Speaker Clark Goody from the Conservation Services provided detailed information on home energy audits, cost effective investments, and access to resources to help residents save energy and money.

The  free energy seminar stresses the importance of reducing heat usage by providing do-it-yourself sealing techniques, tips on hiring a contractor for in-depth alterations, and resources for home audits and financing alterations.  Program attendees learned about:

  • Air sealing and insulation as the most cost-effective investment for reducing home energy costs
  • Programmable thermostats, CFL’s, low-flow showerheads
  • Rebates and grants to reduce the cost of home alterations and appliance purchases
  • Energy Star ratings as an indicator of product energy efficiency
  • MassSave home energy audits, enhanced audits, and the weatherization assistance programs

The Home Energy Savings Seminar is an excellent way for communities to connect residents to efficiency resources and programs.  Communities can chose from a variety of  workshops including:

___ “Intro to Home Energy Savings” provides simple steps to reducing the use
of electricity, water, and heat; do-it-yourself techniques for basic home sealing
and heating; resources for financing home audits and alterations.
___ “Home Energy Savings for Renters” provides tenant-specific information on
basic home energy savings.
___ “Home Energy Savings for Retirees” provides senior-specific information on
basic home energy savings.
___ “Weatherizing Your Home for Ultimate Savings” stresses the importance
of reducing heat usage by providing do-it-yourself sealing techniques; tips on
hiring a contractor for in-depth alterations; resources for home audits and
financing alterations.

To learn more about the program contact Alicia Hunt at energy@mma.org, 617-426-7272 ext. 280

Green Shelter Project Underway at Transition House

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Press Release:  Green Shelter Project Underway at Transition House

Cambridge, MA — Transition House, Cambridge’s nonprofit domestic violence prevention agency, is greening its Emergency Shelter. The 120-year-old building buzzed with activity on Sunday, January 10, as Transition House kicked its Green Shelter Project into high gear with a modern-day weatherization barn-raising in partnership with the Home Energy Efficiency Team (HEET), the Cambridge Energy Alliance and New Generation Energy.  “We were excited to have so many skilled and  enthusiastic volunteers join together to make the Shelter more energy efficient  and more comfortable for the 100 people who live there each year,” relayed Risa Mednick, chair of the Transition House Board. “We’re connecting the dots between environmental sustainability, energy conservation and sustaining vital programs in an era when domestic violence is on the rise and the needs of survivors far outstrips available resources.” “Every dollar we save on utility expenses will be redirected toward strengthening services our community depends on,” says Mednick.

Over 40 volunteers worked nonstop in groups led by HEET trainers sealing drafty basement leaks, caulking windows, installing low flow faucets and shower heads, replacing incandescent light bulbs with energy efficient compact florescents (CFLs) and weather stripping doorways. Former Mayor and City Councilor Denise Simmons, Councilor Sam Seidel and Councilor and State Representative Tim Toomey lent a hand. Transition House board members and the Middle East restaurant provided food for hungry workers. HEET donated all supplies and training and the Cambridge Energy Alliance donated CFL bulbs.

“In a few hours, we swapped out 50 light bulbs in 15 rooms, caulked all the windows and doors, fitted sinks with new aerators, and sealed over 140 feet of band joists that were a major source of heat loss,” reported Audrey Schulman, HEET’s president. Based on before and after measurements, HEET estimates a reduction of over $600 per year on heat and electricity bills.  “We look for ways an organization like Transition House or an individual in their own home can realize big savings with small changes, says Schulman. One example: simply replacing the old bulbs in exit signs that operate 24/7 with high efficiency LEDs will save Transition House over $100 per year.

Chuck Lewin, founder of New Generation Energy ducked below basement pipes and beams as he sealed up air leaks remarking, “Every small thing each of us did here will have a lasting impact for Transition House. The environmental benefit can multiply if everyone applies what they’ve learned to their own homes and apartments.” HEET trainer Lilah Glick, of the Cambridge Energy Alliance led the team replacing thermostats with instruction in Spanish and English and shared that “programmable thermostats are an inexpensive way to reduce energy consumption, typically saving the average home over $150 dollars a year.”

Introducing low income homeless women  to new skills that might spark their interest in green  jobs and  training opportunities is another important goal of the Green Shelter Project; engaging them in energy saving strategies as a part of budgeting and money management is also key.

Next steps for the organization include: continuing work with HEET to train staff and clients on changing work and lifestyle behaviors to increase energy conservation and savings; collaborating with New Generation Energy and the Cambridge Energy Alliance to monitor utility consumption patterns and assess the efficacy of renewable energy systems for the Emergency Shelter; and a green kitchen renovation.

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About Transition House: Transition House, a nonprofit organization in Cambridge, MA, works to break the cycle of domestic violence. Transition House offers a continuum of safe, supportive housing options for individuals and families escaping abuse as well as prevention education in school and community settings. Since 1975, Transition House has been a lifeline to thousands of families as they rebuild their lives and has educated tens of thousands of youth in Cambridge and Greater Boston. www.transitionhouse.org

Partners in this green initiative include: the Home Energy Efficiency Team (www.heetma.org), Cambridge Energy Alliance (www.cambridgeenergyalliance.org) and New Generation Energy (www.newgenerationenergy.org) respected organizations with a shared interest in engaging public awareness and increasing participation in conservation and energy efficiency initiatives.

Fun with a Kill-A-Watt

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We finally got that Kill-A-Watt we’ve been thinking about, and we spent a good part of last weekend running around the house measuring the energy use of every single piece of electronic equipment we own. It was surprisingly fun. It was also a lot of numbers. (See below.) But we could draw a few conclusions from all of them: Continue reading →

Cross-posted on pragmaticenvironmentalism.com

MA gets gubernatorial group’s guidance on retrofits

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The National Governors Association announced yesterday that it would be providing support for the development of “policy academies” focusing on building retrofits in six states, including Massachusetts.

A Policy Academy is a highly interactive team-based process for helping a select number of states develop and implement an action plan to address a complex public policy issue. Participating states receive guidance and technical assistance from NGA Center staff and faculty experts and consultants from the private sector, research organizations, academia and the federal government.

Stretch Code Passes in Cambridge

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Green building by Max Ross After a series of public hearings, the Cambridge City Council adopted the stretch energy code on December 21st.  The stretch code is about 30% more efficient than the baseline building code and has different requirements for both the residential and commercial sectors.  Visit the city’s website to learn more about the stretch code, which includes a summary table that outlines the new requirements.

By passing the stretch energy code, the city of Cambridge demonstrates its continued commitment to reduce its carbon footprint, by requiring higher efficiency standards for buildings, which produce 80% of all carbon emissions in the city.  In addition, the city of Cambridge has now met one of the requirements of the Green Communities Act, that may provide grant funding for  efficiency and renewable energy initiatives.

The stretch code is not without controversy, as expressed in the E2.0 July blog post.  The city council weighed in feedback from the community and received recommendations for the code’s adoption from the Climate Protection Action Committee and the city’s Green Building Task Force.  The new building code will go into effect on July 1, 2010.

The Christmas Tree Conundrum: Real or Artificial?

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Christmas Tree

For people who use real Christmas trees, the question comes up each year—should they switch to artificial? Our general rule is that reusable is better than disposable, but in this case, it’s not that simple.

The consensus (based on at least one peer-reviewed study) is that real trees are the way to go. Continue reading →

Cross-posted on pragmaticenvironmentalism.com

To Save Energy, Use the Dishwasher?

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This weekend we went on a cooking/cleaning binge, and one of the things that needed cleaning the most was the filter in our dishwasher. It was surprisingly easy to remove, but so disgusting that Jason and I took turns washing it out—neither of us wanted to deal with it for long. It definitely hasn’t been cleaned in the year we’ve lived in our apartment and, from the looks of it, for years before that, either. I didn’t even know it existed until I read Don’t Throw It Out!

Since the length of most dishwashers’ cycles depends on how much dirt they’re sensing coming off the dishes, cleaning the filter can make them more efficient. Although many newer dishwashers have self-cleaning filters, it should be one of the first things you check if your dishes aren’t getting completely clean.

I know what some of you are thinking: Why are you using the dishwasher in the first place? Isn’t washing dishes by hand more efficient?

People can be very proud of their particular dishwashing methods, but the best study to date, from the University of Bonn, has shown that a full dishwasher load washed by hand takes an average of 27 gallons. Even the most efficient handwashers used 8 gallons of water. By comparison, an Energy Star–qualified dishwasher uses less than 5.8 gallons per load.

Water conservation isn’t a big deal in the Northeast, but in this case the most energy is used in heating the water, so water consumption is a good yardstick. I probably wouldn’t run out to upgrade a five-year-old dishwasher just to improve its efficiency, but a 15-year-old dishwasher uses twice as much water as a new one. While some people argue that the production of the dishwasher makes it less efficient than handwashing, studies have shown that over a 15-year life cycle, energy use accounts for 95% of its environmental impact.

You could argue that with all the variables, it’s impossible to say exactly how your particular hand-washing stacks up to my particular dishwashing. But even with the benefit of the doubt given entirely to the by-hand proponents, it’s a wash, and in that case it’s much like the paper or plastic bag debate—not worth arguing about (except to say, use less of them). I’m not a big fan of handwashing dishes to begin with, so the dishwasher’s my choice. I’m just happy that my laziness is justified by facts.

Things we can do to make our dishwasher even more environmentally friendly include:

  1. Turn off the heat dry feature. If you feel like the dishes take too long to dry this way, open the dishwasher door slightly to let the air circulate.
  2. Turn your hot water heater down to 120 degrees if your dishwasher has its own heating element (most do).
  3. Don’t pre-rinse. Scrape instead.
  4. Run only full loads, but don’t overload. You want water getting to every inch of your dishes. (Seriously, I don’t know what the people in Rachel Getting Married were thinking.)
  5. Use a phosphate-free detergent. Phosphate runoff leads to algae blooms (much like nitrogen from fertilizers).

And, by the way, federal dishwasher standards are changing in January, and Energy Star standards are changing in July 2011, so if you’re planning on buying a new dishwasher, you might want to wait for the more efficient models. Check out Consumer Reports’ eco-site Greenerchoices.org for more buying tips.

Cross-posted on pragmaticenvironmentalism.com

Frogs in a pot: Lessons from the BECC conference

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frogImagine if I offered someone a 17% return on their investment, that would help to prevent catastrophic long-term environmental consequences and improve the comfort and value of their home. Now envision this person shrugging off this offer and spending their money instead on upgrading their car to a fancy SUV that immediately devalues over time. Would you call this action “rational”?

This was the crux of the Behavioral, Efficiency, and Climate Change conference I attended this week, that looked into the psychological motivations of human beings, exploring why they continually make poor choices and uncover the motivating factors to help people make better decisions. Opening keynote speaker, Dan Ariely author of Predictably Irrational: The Hidden Forces that Shape Our Decisions, is a behavioral economist who explores such questions as, “Do you know why we still have a headache after taking a five-cent aspirin, but why that same headache vanishes when the aspirin costs 50 cents?

In one poignant example, he shared his experience as a bomb victim in an Israeli hospital for 4 months. When he had to get his bandages removed the nurses wanted to rip them off quickly rather than a slow undressing. He argued for the latter, but they said that quick removal was the less painful option. This brought him down the road of behavioral psychology and through his own experiments with volunteers, using interesting pain inducing techniques, he found that people preferred slow prolonged pain rather than intense shorter experiences. He brought his evidence back to the nurses who cared for him and upon learning about his findings one nurse exclaimed: What about my pain of having to experience your screams or the pain of adopting something new?

The four day conference explored many of the questions of why people make irrational decisions, all the while we think of ourselves as unbiased and objective. Take climate change, despite the evidence that our collective impacts are surpassing the worst case scenarios predicted by the IPCC, support for Climate Change action is on a decline. This can be primarily explained by humans being hard wired to deal with immediate threats. Here are a couple of other interesting reasons on why we do not shift our behaviors to fight climate change:

  • Choices are habitual
  • Lifestyle change requires immediate sacrifices: time, money, and doing things differently than peers
  • People pursue risk seeking rather than risk avoidance activities
  • People believe we can adapt and that technology will save us
  • It is hard for us to understand or worry about intangible future consequences and we are always looking for an enemy– it is hard to believe it is us!
  • Wide range of measures make it difficult for people to adopt– Where do I start?

While many believe that the invisible hand of the market will save us, time and again this assertion has been proved wrong such as the recent collapse of ocean fisheries. Just last week, fishing nations agreed to a 30% decline in fishing yields, giving blue fin tuna a 60% chance of recovering in 15 years– tuna’s numbers have been decimated to 15% of their historical size.

Ultimately, some of the biggest findings from leading social scientists, economists, and industry experts revealed that humans are typically not moved by facts but by emotions. Our deeply held beliefs prevent us from integrating new, sometimes life saving information. I leave you with some exciting information provided by Hannah Choi Granade, lead author of the McKinsey report on “Unlocking Energy Efficiency in the U.S. Economy“. If our nation were to invest $520 billion dollars in upfront investments, we would capture $1.2 trillion dollars in energy savings– and that is without behavior changes. That would lead to a 23% decline in projected demand, saving enough electricity to power Russia and provide natural gas to Canada for a year.

Let’s hope our leadership comes through for Copenhagen and beyond!

Roadblocks to Bridging the Energy Efficiency “Apathy Gap”, Part 2

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In a previous post on this blog, I introduced the energy efficiency “Apathy Gap”. This follow-up describes the major roadblocks that stand in the way of bridging this gap.

Roadblocks on the Bridge

We need to bridge the Apathy Gap and we should start by clearing the major roadblocks: the reality that energy efficiency is not a social norm and the perception of energy efficiency as a “Big Brother” utility-backed priority. There are others, but these are particularly bad because they are fundamental obstacles to consumer recognition and internalization of energy efficiency priorities and because they can be broken down with the cost-effective digital media and social marketing strategies.

Energy efficiency is NOT a social norm

Consumers make decisions that align with social norms while home energy consumption largely exists in a vacuum. We don’t behave as if home energy is a scarce resource today because it has been delivered “cheap, reliable and plentiful” to us for generations. Obviously this needs to change if we are going to become a more energy efficient society.

Interestingly, academic research shows, and social marketing experience validates, that the most effective way to get consumers to change their behavior is to demonstrate that others like them already have. There are many ways to do this (see the “Big Brother” point below), but the most effective enable consumers to tell their own stories of becoming energy efficient on a real-time ongoing basis, ideally to a target audience that closely identifies with them, such as friends or self-selected peers, and already emulates them in other ways.

OPower (formerly Positive Energy) has taken another approach by analyzing utility company data and adding messaging to utility bills that compares customers to efficient neighbors. The company also gently prods customers to make no- and low-cost behavioral modifications to conform. The approach essentially transforms the utility bill into a teacher’s report card and well-meaning nudge, but I wonder how effectively it motivates consumers to deepen their commitment to energy efficiency, like by investing thousands of dollars in home performance renovations.

Perception of energy efficiency as a “Big Brother” utility-backed priority

In human communications, who is saying something is usually far more important than what is being said. Unfortunately, utility company brands are typically faceless, boring, and irrelevant. Decades of television advertising and direct mail campaigns in some states have trained those consumers to associate energy efficiency with utility companies. Consequently, consumers process conventional energy efficiency outreach as “the boring old utility company bugging me again.”

Instead of focusing on transforming their brands at this time of unprecedented concern over privacy and the environment, utility companies are taking on major reputation risks by treating their customers’ energy consumption data like it is proprietary, by pressuring their customers to conform to proprietary standards and by considering default control of in-home appliances and HVAC systems via smart grid technology.

All these strategies expose the already lackluster brands of most utility companies to significant reputational risk, principally in the form of customer backlash. Look no further than PG&E’s PR fiasco with its Bakersfield smart meter rollout. Utility companies need to learn to navigate today’s hyper-connected community networks if they aim to convince consumers to embrace smart meters and energy efficiency.

Alex Patriquin is a marketer, entrepreneur and energy efficiency advocate. Prior to founding his latest company, he worked for Compete.com, a digital marketing intelligence platform, as a market researcher for leading search and online media companies. His work at Compete was widely cited in media publications like the New York Times, Wall Street Journal and Wired.

Alex lives in Cambridge. He also blogs at DigitalVerdure, and can be found on Twitter.