About JesseGorden

I grew up in New England, spending ample time outside and enjoying plentiful family trips to the White Mountains. These activities unquestionably altered my life forever, fostering a love for nature that led me sure-footedly in the direction of a great environmental passion. I graduated in May 2010 from the University of Connecticut, where I earned a degree in Environmental Sciences with a concentration in Natural Resources. Through several personal revelations and much reading, I have come to the conclusion that the most effective way to save our planet is to have as many people as possible care about it in some way shape or form; only then will we make such significant progress as to alter history. So my mission has become clear: educate everyone I can reach in my lifetime. Teach them the wonders of our world, why we need to protect it, and how we can do this, together. I am at CEA for the summer through an internship program with The Student Conservation Association.

Green Medford: Reverse Trick or Treat Bewitches Columbus School Neighborhood

What would you do if your doorbell rang on Halloween and instead of saying “trick or treat!” your visitors handed you a new, curly-cue light bulb (or two)? This year’s Halloween saw an event that was a brand new take on the usual compact fluorescent light bulb canvasses that the CEA hosts.  We are thrilled to see that this creative event went off without a hitch, and that it has set a great precedent for following years!

Please see below for the post featured on the Green Medford blog:


A group of us from Green Medford and Fletcher Green (a Tufts graduate student group) trolled the streets around the Columbus School last night–Halloween evening–handing out bags of treats to delighted and laughing residents at 84 addresses. People who answered their doors expecting to give out candy were instead handed a bag containing two new energy-efficient lights. Event participant “Sherlock Holmes” noted, “It was gratifying to see how surprised and happy this made people.”

One resident told us, “This is such a great idea! We recently switched all of our bulbs to CFLs and are saving $60 a month.” She turned to her neighbor and said, “You have to take some. This is amazing!”

We gave out more than 180 CFLs that were donated by National Grid and the Tufts Office of Community Relations. The First Annual Medford Reverse Trick or Treat exceeded our expectations, and we are already looking forward to expanding on our success with a bigger event next year!

Thanks so much to all the sponsors and others who helped organize this event, especially JR Siegel, Allie Lipps, Becky Hemperly, Kim Wardwell, Catherine Smith, Alicia Hunt, Brad Steele of EFI, and Barbara Rubel at the Tufts Office of Community Relations.

Susan Altman
Green Medford

Reverse trick-or-treat CFL event!

The Cambridge Energy Alliance has participated in many CFL exchange canvasses. On a chosen day, we and volunteers head out into neighborhoods and knock on doors, offering to give an equal number of CFLs for the number of regular light bulbs a household will hand us. As a special treat with Halloween approaching, Green Medford has announced an event that is a new take on this idea.

From the Green Medford blog:

Hi all! I want to share with you a very fun idea and ask for your help in making it a big success!

We’re calling our event “Reverse Trick or Treat,” thought up by JR Siegel, a student at the Fletcher School and a Medford resident. The idea is for a bunch of residents to get together on Halloween, hopefully including kids, to make it more fun for everyone.

Dressed in fun costumes (but nothing too scary), teams of two or three (no kids without an adult) will ring doorbells in a residential neighborhood during trick or treating time. We’ve been given several hundred energy-efficient lights (CFLs) by National Grid and Tufts to give away to folks who answer their doors. The more of us there are to participate, the more bulbs we can give out. The kids, of course, will do regular trick or treating at the same time!

We want to focus on a neighborhood with lots of families that might not already have CFLs or know all they need to about saving electricity and money by switching to energy-efficient lights.

We also would like to find a reporter to walk around with us and take pictures and talk to people about the event.

In addition to us in Green Medford, we already have all these sponsors committed!

EFI/National Grid, Tufts University Office of Community Affairs, Fletcher Green (a student group at Fletcher School of Law and Diplomacy/Tufts), and the Medford Energy and Environment Office.

Please join us! Contact Susan Altman, Green Medford, susan.altman@comcast.net, 781-395-4664, or J.R. Siegel, Fletcher Green, j.r.siegel@gmail.com.

Happy Halloweeeeeeeen!

Whitehouse Goes Solar!

Under mounting pressure from 10-10-10 groups, 350.org’s Bill McKibben, and various other environmental activists, the Obama Administration announced today that it will re-install solar panels on the White House roof. After weeks of rallying support for the Solar Road Trip including over 40,000 signatures by citizens who urged the President to retrofit the White House, Bill McKibben, 350.org, Unity College students, and the 40,000+ who were following the event were ultimately disappointed; previous coverage. The White House refused to take the Carter-era solar panel which was removed when Regan took office, and has since been living in Maine. however, the administration promised that they would “continue deliberative processes” surrounding solar on their roof. Since that day, not much has been mentioned on this topic by 350.org/Bill McKibben, other than that the President of the Maldives will be installing solar panels.

While the White House was not able to accomodate the symbolism of re-installing the solar panel that once resided on the President’s roof during the Carter administration, this morning great news was announced by the Associated Press, they will go forward and install new panels.

The most famous residence in America, which has already boosted its green credentials by planting a garden, plans to install solar panels atop the White House’s living quarters. The solar panels are to be installed by spring 2011, and will heat water for the first family and supply some electricity.

The plans will be formally announced later Tuesday by White House Council on Environmental Quality Chairwoman Nancy Sutley and Energy Secretary Steven Chu.

Obama’s decision, whether purely political or not, represents his Administration’s increased need to demonstrate support for renewable energy alternatives, particularly after the failure to pass comprehensive climate legislation in the Senate this summer.

In a recent Rolling Stone article, Obama stated, “One of my top priorities next year is to have an energy policy that begins to address all facets of our overreliance on fossil fuels. We may end up having to do it in chunks, as opposed to some sort of comprehensive omnibus legislation. But we’re going to stay on this because it is good for our economy, it’s good for our national security, and, ultimately, it’s good for our environment.” In the wake of the tragic BP oil disaster and with mounting evidence of a returning conservative agenda given mid-term elections, the Obama Administration will have to stand firm against the pull of those who do not consider climate change a top priority. By placing solar panels back on the roof of the White House, a symbolic move which should not be overlooked, the message is clear: Let’s not just talk the talk, let’s walk the walk.

This report also includes text from Tara Holmes

350.org Solar Road Trip to White House

Beginning September 7th, Bill McKibben and students from Unity College in Maine are on a road trip to Washington D.C., with a specific goal in mind. This 350.org-affiliated group plans to approach the White House to urge President Obama to install solar panels on his roof in order to finally make a stand on energy issues, set an example for citizens, and to participate in 350.org’s “Global Work Party” on October 10th (10-10-10).

In 1979, President Jimmy Carter put solar panels on the White House. In 1986, President Reagan removed them and they were never replaced. Years later, Unity College in Maine adopted the panels where they have lived ever since. Until now.

Unity College has removed one panel from their cafeteria roof and donated it to 350.org’s campaign to convince President Obama to put solar back on the White House roof.

The road tripping group is carrying with them the one historical solar panel, a public message, and a promise from a company who will donate a slew of new panels to populate the rest of the roof with as long as the President agrees to take the challenge.

As a way of bringing awareness to the mission and garnering support with which to face the White House, the bio-diesel-powered caravan has made stops along the way in Boston and New York City. At each stop, discussions were had and signatures were gathered in a petition of a unique form: on the glass front of the panel!

With the recent failure of any action toward comprehensive clean energy/climate action legislation in the Senate, many feel that it is an imperative time for the President to take a stand on energy issues. This is one way for him to do just that without the rest of the Government interceding; as Mr. McKibben stated, “they can’t filibuster his roof.”

Not only will this be a great first act on the issue of energy, but if the White House takes leadership here, it might jump-start the rest of the country to move in this direction (the 350.org web site details the significant spike in seed sales shortly after Michelle Obama planted the White House garden).

Thus far, somewhere throughout the stops that were made in Boston and NYC, Bill McKibben has spoken with the White House via telephone and heard that they are “interested” but that “it’s complicated.” Plans for further discussion have been scheduled.

Updates on the progress of the road trip are available via email sign-up, or by visiting the website. Less formal updates are available via Twitter, by following @Panel350.

Stay tuned!

You may view a trailer for the documentary surrounding the Presidential solar panels here.

Green Business Transportation Workshop- 8/25

Brad Winnett from MassRIDES discusses green alternatives while other panelists look on.

On Wednesday August 25th, the Cambridge Energy Alliance and the Sustainable Business Leader Program hosted a Green Transportation Workshop. Panelists discussed ways to make a key facet of business operations, employee transportation, “green.”

Stephanie Anderberg from Cambridge Community Development discussed how businesses can support alternative transportation with help from Pre-tax Commuter Benefits. Basically, these are ways in which businesses can pay for their employees’ green travel (e.g. shuttles, vanpools, biking, the T) before taxes are considered. These can be administered in several fairly easy ways, including giving vouchers or using a 3rd party administrator.

Jim Gascoigne from the Charles River TMA opened with a significant statistic: a staggering 67% of people in Cambridge – an environmentally forward-thinking city – get to work by driving in cars alone. Mr. Gascoigne went on to explain that while the Charles River TMA’s purpose is to reduce traffic congestion and improve air quality, it’s also to help Cambridge citizens reach for more environmentally responsible solutions. Specific services Jim discussed were the public $1 per ride EZride shuttle, which goes to areas around Cambridge that the T does not reach, and an Emergency taxi Ride Home voucher for members.

Brad Winnett from MassRIDES spoke about how his state-wide organization works individually with businesses to incorporate customized combinations of transportation programs that suit their unique circumstances. These combos include ride-sharing, vanpools, biking, walking, the T, and tele-working.

Shane Jordan presented for Mass Bike, a state-wide bicycling advocacy group that supplies many services.  Mass Bike Provides three different kinds of 1-hour workshops – general biking, bike maintenance, and one for winter bike-riding. Shane mentioned that Mass Bike has a valet bike parking service, as well as a consulting service. Lastly, Mr. Jordan suggested that if an organization wanted to perform a biking event but didn’t have insurance, they could partner with Mass Bike to be covered under Mass Bike’s insurance.

Zipcar is a membership-based car-sharing service, and was represented on the Green Transportation panel by Matt Kurkowski.  Mr. Kurkowski discussed the various benefits of the multiple Zipcar programs and options. Zipcar was what helped one audience member (Janie Katz) transition from 30 years of driving her own car to a no-car diet; others discussed the convenience of the service when traveling for business or for emergencies. For businesses, the Zipcar program is significantly more cost-effective than it might be for the already-affordable personal accounts, making this a great business choice.

After this, Metro Pedal Power (unable to be represented at the event) was discussed thoroughly by the hosts as well as multiple panelists. This company is a local, bike-powered delivery service that provides regularly scheduled as well as on-call deliveries of up to 500 pounds, in all weather. This service makes sense for so many members of the community who may need to transport something only across town, but would otherwise have to ship via UPS or FedEx, whose warehouse check-in point might even be out of state. The service is cost-effective because of the lack of spending on gasoline, and you are reducing the carbon you emit by keeping fossil-fuel-burning vehicles off the road.

In addition, Janie Katz-Christy, the director of the Green Streets Initiative shared how businesses and employees can get involved in Walk/Ride Days. Walk/Ride Days are on the last Friday of each month, when people can use sustainable transportation and get rewarded by local businesses for doing so. Walk/Ride Days have had excellent results for all kinds of large and small businesses and the Fed DOT is now funding a project to spread Walk/Ride Days to 6 Boston-region communities.

The last mentioned service was that of the downtown-Boston-based Urban Adventours, who offer bike tours throughout the city. This is a great way to get people introduced to the concept of biking as an alternative transportation, as well. For organizations who need bikes to get started, this is one of the bike rental providers in Boston.

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This workshop was full of organizations who, as a combination, can comprehensively make our community more fossil-fuel independent than ever. I strongly urge you to take advantage of some or all of the services detailed here- and tell your friends!

As always- you may comment here, or email me personally at jgorden@cambridgeenergyalliance.org if you have further questions.

“The Story of Cap and Trade”

One possible step toward Climate Change mitigation, cap and trade is a prominent topic of discussion among government officials and environmentally-concerned citizens alike. This very short film (by the creators of “Story of Stuff”) offers a comprehensive look into the cap & trade system, and carefully questions its legitimacy. This is an informative piece on a very comfortable level that will boost your understanding of what the true philosophies behind, benefits of, and concerns with cap and trade systems are. I recommend taking a couple of minutes to check it out, and then sharing with your friends.

Or watch here.

Volunteers Take Energy Efficiency to Cambridge’s Main Streets

CEA canvassing interns: Stephanie, Mira, Danit, Trevor, Federico, Laurence

On July 7th CEA’s six volunteers took to the streets for the first time, canvassing businesses in Inman Square, and eastward on Cambridge Street. Over the next three weeks, they would reach out to over 440 people in small local businesses—barber shops, cafes, hardware stores, book stores, florists, bars, convenience stores, restaurants, bike shops, you name it—in North Cambridge, Leslie and Porter Square, Harvard Square and Church Street, Mount Auburn and Brattle Street, Dana Hill, Bow Street, Central Square, Lafayette, Concord Ave, Huron, East Cambridge, and Broadway.

In 90+ degree heat, over previously unfamiliar terrain, and sometimes through rain storms, the teams of interns  met with over 190 business owners and discussed energy efficiency opportunities—programs and incentives from NSTAR—while also providing information on other sustainability resources, as detailed in my first canvass blog.

These canvassers, our 14 to 18 year-old Northeastern University Summer Discovery and Mayor’s Summer Youth Employment interns—Stephanie, Federico, Danit, Laurence, Mira, and Trevor—distributed information and opportunity all over Cambridge, and gained valuable life and work experiences. For that, they thank the small business community of Cambridge.

We can all thank them for something, too.

After canvassing for 12 days and following up with phone calls to visited businesses, CEA has received 100 requests for energy assessments through NSTAR’s Direct Install, Small Business Program. We expect many more to accrue, as folks have time to browse the literature and call to talk with our Energy Advisor, or sign up online.

If you own a small business in Cambridge, please feel free to call CEA to talk, or sign up online at any time; our canvassers have gone home, but the operation is not over, by any means.

Thanks to NSTAR, CEA, and our six interns, Cambridge has now taken one step further in the direction of reducing its carbon footprint, and thereby, toward taking a concrete stab at the Climate Change caused by Global Warming. Congratulations, Cambridge businesses!

Want a comprehensive Climate Change/Clean Energy bill?

The Union of Concerned Scientists, a national non-profit of citizens and scientists for environmental solutions based in Harvard Square, have cleanly outlined several concrete actions for you to take to meet those ends. They have taken to the road, holding meetings focused on spreading the knowledge and skills to effectively use your constituency as leverage. Although yesterday the Senate majority leader Harry Reid announced that they will not look at climate legislation until September, others are firmly professing that all hope is not lost.

“This is not going to die, absolutely rest assured this is not going away,” Kerry told visitors to Congress.

“As long as I am in the Senate and I’ve got another four years … we are going to keep pounding away on this.”

The goal that the UCS promotes for the upcoming legislation fight is to inform our on-the-fence Senators (e.g. Senator Scott Brown) what their voters want — comprehensive clean energy and climate legislation, and the green jobs, health benefits, and world status that will come with it.

The methods discussed were as follows:

Letters to the Editor

Follow local newspapers, and when there is an article written that has anything to do with this topic, respond to it. Letters to the editor are a good way to reach a wide, local audience. Another perk to these is that Senators have their staff tracking editorials mentioning them, so their attention will be brought to these articles if you mention them. If you aren’t published, your article will still be one more on the topic that tells the editor what the readership is thinking about. Some tips: name a Senator, keep it brief (150 and 200 words) so that your arguments are less likely to be edited, make it personal (refer to your expertise if you have some), add a call to action or timeframe (e.g. Legislation, this summer!). If your article is printed, send it into the Senator’s office via email or online form, because snail mail will be delayed due to biohazard processing in D.C.

Phone calls to Senators

For Cambridge and all of Massachusetts, it is important to call Senator Scott Brown’s offices both in Washington D.C. (202-224-4543 – Staffer Nat Hoopes) and Boston (617-565-3170) to let his staff know that you, as a constituent, want a comprehensive climate and energy bill as soon as possible. Because the Senator is concerned about cost and jobs, these may be good points do to your homework on before calling.

We may also call Senator John Kerry, to let him know that we appreciate his championing Climate legislation in the past and are grateful for his continuation of that act.

Meetings with Legislators/their staff

You have a right to this as well. These are good places to bring in evidence that you have found to support your wishes, as well as to bring in experts you know, or others who are on your side that the Senator might relate to. If you ask a question, be sure to ask when you can follow up to get an answer, and be sure to do the same if you are asked to find out some information.

Online Networking

Senator Brown has a Facebook page, and presently is being berated by unhappy constituents; a civilly toned note might be taken quite significantly in such a climate. You can also pass word along about this topic to your friends via email as well as Facebook, Twitter, Myspace, or any other online vessel you might use.


It’s agreed that the drafts of bills presented so far are not perfect, and that whatever legislation is ultimately presented will likely also be imperfect. It may seem foolish to some, to seemingly throw caution to the wind and press for passage of any old climate/clean energy legislation that’s up for grabs. The discussed sentiment is that if this legislation is passed—if ANY climate/clean energy legislation is passed—it will act as a firm shoe in the door, allowing for the breeze of forward-thinking climate action to roll in a little bit more smoothly. The imperfection of whatever bill is passed is only an obstacle in that it takes time for amendments to be drafted, voted on, and adopted.

The World Where Oil Flows Free

Bubbling crude, La Brea by antgirl The Gulf Oil Spill has been the event at the top of everyone’s mind for many weeks now, almost to the point of our adapting to the initially shocking concept. The images that have surfaced have been heartrending enough, though, that the shock factor hasn’t been allowed to completely fade. Predictions of the results to come in the next weeks and months are concerning to say the least, and the estimate of how much has been leaking each day continues to rise. BP comes up with a new method to “fix” the problem every few weeks, each seeming promising with a side-serving of bad news.  Effects on humans are starting to surface, some gruesome news and some simply tragic projections. With all of this on our plates, it’s understandably hard to think about, let alone discuss, other similar issues.

One more brick was added to the weight of environmental concern when, on June 11th, another oil spill was reported, this time in Utah. How could an oil spill happen in the middle of the continent? This time it wasn’t an oil rig that failed; in the mountains south of the Great Salt Lake, an oil-transporting pipeline was breached around 10pm. Residents who reported a strong petroleum scent around 7am the next day allowed for the leak to be stopped less than 24 hours after it began. Regardless of the speed with which it was stopped, 33,000 gallons of crude oil were leaked into Salt Lake City creeks and a pond- but not the Lake. Because of the national disappointment with and disdain for the oil giant BP, Chevron responded quickly and aggressively with cleanup devotions.

This leak was obviously a dramatically smaller scale than the spill in the Gulf of Mexico. Instead of a pipeline tapped directly  into natural oil stores being busted, a quarter-sized hole was melted in the controllable pipe transporting oil in UT, and it was all over in 24 hours.

The BP underwater pipe has been gushing tens of thousands of gallons each day, for two and a half months. In the UT spill, around 300 Canada Geese and ducks were covered in oil, and fewer than 10 were killed; one endangered fish species was threatened by the spill. The Gulf of Mexico’s biota are threatened in a much, much broader sense- as you might imagine, considering the unimaginable quantity of poison being spewed into the ocean.

While much of the oil spilled in Utah has been cleaned up, the efforts in the Gulf of Mexico have comparatively only just begun. The estimated clean-up time is months, possibly years; the truth is that the effected coastlines (their ecosystems, their businesses, their citizens), especially those closer to the epicenter, may never recover.

While the Gulf oil spill eclipses other fossil fuel issues in the eye of society at present, it also brings an important topic right to the surface of the pile of important current issues, and in some cases inspires reflection.

Would we still be discussing the Utah oil spill, were the BP tragedy not over-shadowing its significance?

The answer is “Maybe not;” spills are not uncommon, mishaps at drilling sites are not uncommon. What makes the BP spill different is the enormous individual scale, proximity to affluent nations, and resulting publicity.

We do not often hear about the ill effects of the oil industry that are happening in less-fortunate regions of our world.

If we ignore the intense sociological disasters surrounding the oil industry in the Niger Delta region of Nigeria, there are statistics to look at that might make the president of BP’s hair curl. It’s estimated that from what are technically Shell and Chevron operations, there are three hundred small and large oil spills in this area each year, due to various factors including oil piracy, aging equipment, and worse-than-poor regulation. In this undeveloped region where locals see no benefit from the industry, oil spills surround the villages. An image of the ruined environment was painted potently by one BBC article;

“Visitors to the Nigerian village of Kpor, deep in the Niger Delta, are greeted by strange sights: silver frogs blink from gleaming puddles, sunlight bounces from an eerie black lake, and dragonflies hover over cauldrons of tar.”

This is a generally unillustrated tragedy, an example of what we are not seeing through the corporate veil. Information is not exposed for many reasons- too many to discuss here- but these events are significant enough to spend time digging for.

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Discussed above are only the results of our addiction to oil. What about the other common fossil fuels that we depend on? If we disregard the carbon emissions and their effects, related to burning any fossil fuels-

  • Coal mining means mountain tops destroyed, geology and topography both obliterated as removed mountain tops are filled into valleys; this is not to mention the pollution nightmares that come along with mining, or the health risks: 11,000+ injured (lowest number ever recorded), 69 killed most recently.
  • Natural gas mining–hydraulic fracturing/fracking— creates air-polluting ground-level ozone, poisons the surrounding groundwater and has severe effects on surrounding communities.

Maintenance of our presently strong socioeconomic bonds to fossil fuels are already fatal, both to operators and the surrounding environment. What will it be like when these limited resources begin to truly dwindle, when, if we haven’t changed the juice our society runs on, we are mining every potentially coal-filled mountain and drilling into every oil deposit the earth’s crust has left to offer? We can be assured worker safety and environmental health will not be more of a priority then, in the hour of desperation, than it is now.

It seems that now is time to start using the information we have already to start making changes in the way our energy system works.This is not to say that there won’t be risks associated with other energy practices, but after looking at the information surrounding the above-mentioned options, I would argue that finding an environmentally-friendly energy option that posed the same level of human and environmental health risks would be difficult. Environmental safety is an inherent property of an environmentally-friendly product, afterall.

CEA and NSTAR canvass Cambridge businesses

CEA canvassing interns: Trevor, Laurence, Stephanie, Mira, Danit, Federico

Starting Wednesday, July 7th, a city-wide canvass will be visiting Cambridge business squares, bringing money- and planet-saving opportunities to the doors of hundreds of small businesses.  Canvassers will talk with business owners about what they can do to make their businesses more energy efficient, supplying them with ample information about which programs to employ to best suit their needs. During these short interactions, businesses will have the chance to sign up for a free energy assessment, and connect with other community resources including:

  • New Generation Energy works with green-minded individuals, corporations, and foundations to develop funds to help support green energy upgrades for community nonprofit organizations.
  • The Sustainable Business Leader Program assists businesses in Boston and Cambridge to become more sustainable by offering technical, hands-on assistance that is affordable, actionable and practical.

In previous residential canvasses, the numbers of buildings reached has been substantial.  Through the efforts from Northeastern University’s Summer Discovery Internship program as well as the Mayor’s Summer Youth Employment Program, the Cambridge Energy Alliance will reach an estimated 1,000 small businesses by the completion of the campaign–  July 22nd. These students range from age 14 to 18 years of age, and have come from both nearby (Cambridge) and far (UK, China, Nicaragua, California, and New Jersey)  to make a real difference in this community, while gaining experience that they will surely employ in future ventures.

This campaign is especially significant due to the nature of the target audience. Eighty percent of energy used in Cambridge goes to buildings, and 67% of energy used in Cambridge goes to commercial use. Reducing the commercial energy used by implementing efficiency measures from simply replacing incandescent lighting with CFL bulbs to improving heating and cooling systems within businesses will go a long way toward reducing Cambridge’s overall carbon footprint.

The CEA interns will be out in the field Monday-Thursday from 1pm-3:30pm. So that you may be on the lookout for their friendly faces when they’re in your area, here’s the tentative schedule:

July 7th: Inman Square & Cambridgeport

July 8th: North Cambridge

July 12th: Leslie & Porter Square

July 13th: Harvard Square & Church Street

July 14th: Mt. Auburn & Brattle Square

July 15th: Dana Hill, Bow Street, & City Hall

July 19th: Central Square & Lafayette

July 20th: Concord Ave, Huron, & Strawberry Hill

July 21st: East Cambridge

July 22nd: Kendal/Brookline/Sherman/Broadway